南方财经全媒体记者 李依农 上海报道

Editor’s Note: Since the reform and opening-up, China has undergone profound transformations, with foreign multinational companies playing a key role. As important participants, they have provided indispensable momentum for China’s journey toward high-quality development. Meanwhile, the global expansion of Chinese multinational enterprises has brought new energy to the nation’s growth. This year marks the 75th anniversary of the founding of the People’s Republic of China, we are launching the special coverage "Multinationals on China" to review the course of China’s high-level opening-up.

In an interview with SFC, Alex Zhang, CEO of Röder Asia, shared insights into the company's journey in the Chinese market. He highlighted that Röder Group entered China in 2004, establishing a factory in Shanghai with the initial goal of producing tents for its headquarters in Germany. However, since then, the company has experienced rapid growth, evolving to serve not only China but the global market. Over the past 20 years, Röder has thrived thanks to China's robust growth and strong local support. Looking ahead, the company plans to further expand its R&D capabilities in China and deepen its collaboration with local design institutions, envisioning a future where China serves as the "brain" of its global operations, complemented by a worldwide production network.

策划：于晓娜

监制：施诗

责任编辑：和佳

记者：李依农

制作：李群

新媒体统筹：丁青云 曾婷芳 赖禧 黄达迅

海外运营监制: 黄燕淑

海外运营内容统筹: 黄子豪

海外运营编辑：庄欢 吴婉婕 龙李华 张伟韬

出品：南方财经全媒体集团